The IL Story

Isabella Longginou is a female founded and run womenswear label based in Brisbane, Australia — rooted in European heritage and designed for the modern woman.

Isabella's designs embody the feminine spirit. Playful, bold and elegant garments designed in natural fibres for women who want to feel effortlessly beautiful in every moment.

The European heritage runs deep. Three generations of women who believed that how you dress matters. A lineage passed from grandmother to mother to daughter - Isabella. 

Over fifteen years, Isabella built her custom made brand from humble beginnings — small collections, a devoted custom clientele and nine years spent working with individual women, creating their perfect style and fit. She became known for her bridal and event wear, her bold original prints, natural fibres and her unique fabrics sourced globally. 

As the business evolved, Isabella stepped back from custom made to focus on her Ready to Wear collections — exclusive to her online store. 

Having spent many years dressing women of different body types and shapes; that knowledge and understanding continues to inform and make every new design, every drop and fabric decision intentional.